Consulting Services

No matter the size of your company or department, and no matter what type of industry you work in, every company has projects and initiatives they need to get off the ground.  Dreaming of great ideas can only take your organization so far. It takes a labor of love, pinch of inspiration, infectious energy and one heck of a strong project leader to get it going.   This is where I can help.   

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Let's Build Your Process

Creative

  • Creative Development Process
  • Trafficking, Project Management
  • Marketing and creative assessment

 

Business Transformation

  • Identifying root issues and challenges
  • Role differentiation
  • Brand differentiation
  • Optimizing operational workflow
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Let's Build Your Unique Brand and Story

Content Strategy

  • Editorial calendar development
  • Content marketing evolution
  • Blogging strategy
  • Public relation strategy
  • Whitepaper/Ebook development strategy
  • Webinars strategy
  • Partnership content development
  • Event content development

Brand Strategy

  • Brand strategy
  • Brand messaging, tagline, mission
  • Brand audit, clean up
  • Brand development and roll out
  • Product Messaging and positioning

 

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Let's Build Your Marketing Strategy 

Email Marketing

  • Email capture funnel
  • Email retention programs
  • On-boarding programs
  • List segmentation
  • Email operations
  • Transactional/Trigger emails

Partnership development

  • Potential partners development
  • Revenue Share models
  • Brand/Product alignment

Event

  • Program Development
  • Event Management
  • Sponsorship Programs
  • Event Marketing

Multi channel marketing

  • Strategy
  • Planning
  • Data analytics
  • Creative development
  • Messaging 

Website

  • Content, Marketing development
  • Use cases
  • Information architecture
  • Sales/Purchase funnel
  • Landing page conversion optimization
  • User experience
  • Search engine optimization
  • Up-sell strategies
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Let's Build Your Sales Funnel

Sales Development

  • Sales Collateral
  • Sales Proposal Development
  • Sales Training
  • Business to Business Marketing
  • Lead Generation
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Let's Build or Understand Your Audience

 

  • Market research
  • Consumer/business research
  • Qualitative/quantitative research
  • Focus groups 
  • Reader panel development
  • Advisory groups development  
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Let's Build your Partners and Programs 

Program Development

  • Loyalty Programs
  • Referral Programs
  • Membership Programs
  • Contests
  • Sweepstakes